2027 index/30 rows checked · 7 categories · updated 2026-11-05

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Guide · 2026-11-05

What each QC photo proves

Rowan PikeUpdated 2026-11-05

Four angles, four different claims. Most QC mistakes come from asking one photo to do all four jobs.

QC photography is a narrow instrument. It records condition, variant and measurement at a single moment. Reading it well means matching each angle to the claim it can actually support.

The mat photo

A flat lay on a measuring mat proves proportion and lets you measure chest, length and sleeve. Compare with the size chart; more than 1.5 cm of drift means a different cut. The mat also reveals whether the item was photographed flat or stuffed — a stuffed hoodie hides a short body.

The label photo

The size and composition tag is the only reliable variant check. Colour names drift between sellers; tags do not. If the label is unreadable, ask for a re-shoot before consolidation.

The close-up

Stitching, print and hardware at 10–15 cm. This is where a cheap variant shows itself: uneven topstitching, a patch that sits proud, hardware that looks cast rather than machined. A close-up cannot prove material, only finish.

The scale

Packed grams. Compare with the row weight; a gap over 12% changes the freight estimate. The scale is also the fastest way to spot a "heavyweight" garment that is not.

What QC cannot prove

  • Factory origin or authenticity.
  • Material composition.
  • Durability after ninety days.
  • Colour accuracy under warehouse lighting.

If a page claims a QC photo guarantees authenticity, it is overselling. The honest claim is narrower: variant matches, measurements are within tolerance, no visible defect.

Apply this to the live catalogue

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